Drawing inspiration from real customer stories, "Welcome to Now" is Dell Technologies’ comprehensive global campaign that showcases how the company's open, simple, and purposeful technology solutions enable businesses and individuals to actualize their innovations immediately.

For our out-of-home campaign, we designed a distinctive split-visual approach that illustrated Dell's products integrating seamlessly into customer solutions. We targeted tech travelers through airports in Austin, Boston, and San Jose, plus key locations in France and the UK to create a visually arresting brand impression.

Credits
Lisa Bennett
Joel Davis
Jacqueline Byrne
Zach Stevens
Dan Ridge
Mackenzie Kunze