Each year I lead the visual identity development of Dell Technologies World – Dell's largest annual event and the ultimate brand experience for over 10,000+ IT pros, technology leaders, and enthusiasts.

To make the event feel fresh and engaging, my team creates a unique, scalable visual system that extends across social media, out-of-home, email campaigns, video content, and the entire on-site experience in Las Vegas. This year's design used a warm color palette, subtle pattern and texture, and desaturated photography to create something sophisticated with a hint of old Vegas.

Credits
Luke Woody
Dionne Gonzales
Tyler Oliver
Ashley Sanditen