Oracle OpenWorld (now Oracle CloudWorld), the company’s largest annual conference, provided the perfect platform to unveil the tagline The Information Company, which set the foundation for that year’s event theme: Information Matters.

For the event, we built a visual system around Oracle's signature colors, bold typography, and authentic photography featuring actual employees. We scaled the new identity across countless surfaces throughout San Francisco — extending the brand experience well beyond the conference venue.

Credits
John Taylor
Oracle in-house design team