In a city known for high-tech and iconic murals, this immersive community wall is the perfect blend of art and technology. As one of founding sponsors of Austin’s Moody Center, we had the unique opportunity to create a signature feature that blended the story of Dell Technologies with Austin’s vibrant culture.

To create this experience, we teamed up with Gensler Austin’s Digital Experience Design (DXD) team to concept a one-of-a-kind experience that celebrates art, technology, and visitors of Moody Center.

Standing nearly 10 feet high and 70 feet long, this interactive wall features a high-resolution LED display, die-cut wood-tone veneer panels, seven motion-tracking cameras, and programmable software for event-specific content. The result isn't just entertaining — it actively engages fans, inspiring them to share their experience on social media with friends worldwide.

Credits
Scott Rostohar
Ashley Sanditen