In 2022, we gave Dell Technologies' global brand a makeover. The brand was experiencing visual fatigue, so we rebuilt everything from the ground up to create a vibrant, engaging visual language.

Together with VML’s design studio, we crafted a fresh, new brand essence, clear beliefs and attributes, and a voice refinement. Comprehensive brand guidelines, a brand book, and a sizzle reel brought it all to life, giving partners a clear roadmap for who we are and how we show up.

Credits
Lisa Bennett
Michelle Daniels
Kip Farrar